Let’s make it clear. Rusev may never turn face during his WWE career. But if there was ever a time to make it happen, it would be now. Let me explain.
Rusev went from being a monster, to being a tag team partner with Jinder Mahal (Now that seems more substantial, but at the time, Mahal was a jobber).
Rusev is currently off television due to injury. But during the weeks leading up to that injury, Corey Graves often referred to the Bulgarian Brute as “Handsome Rusev.” He shaved his head getting rid of the greasy Roman Reigns look.
The Brute really started losing momentum after giving up his U.S. Championship to Roman Reigns. While out with an injury, he was moved to the Smackdown roster along with Lana, who now appears to be doing her own thing as an in-ring competitor.
A new show, and a possible new gimmick “Handsome Rusev” means this is the perfect time to re-introduce Rusev and allow him to be a top face on the blue brand alongside AJ Styles and Shinsuke Nakamura.
Rusev is a great performer both in the ring and on the mic. Very underrated in my opinion. He is capable of making people care, and can put on memorable matches.
With his former rival, Jinder Mahal, getting a push right now as a top heel, it would be a perfect time for Rusev to slow him down.
If Mahal wins the WWE Championship from Randy Orton in the next few weeks, Rusev could return and claim he has some unfinished business to take care of. Given the current heat Mahal is receiving, Rusev would get a huge pop after being off the show for some time.
Smackdown is supposed to be “the land of opportunity,” and if you’re willing to give Jinder Mahal a world title shot, then I don’t see why WWE would be hesitant toward a big push for Rusev upon his return.